WONDER
FRUIT SNACKS

a fun take on organic snacks for your children

This brand of organic fruit snacks is targeted towards children, with the central idea of promoting creativity. Wonder achieves this by using simple shapes as their snacks and providing compositions for children to mimic. Those shapes are used in the design of the outside and interior packaging. Bright colors and rounded edges underline the friendly aspects of
the brand.

Always start with some exploration sketches. Here I get ideas out for the logo and box structure. While creating these I had the main focus of "if I was a child, what would I gravitate towards and how would I interact with the product?"

Color was of great importance in this project. A child-oriented product should be more colorful and pop out on the shelf in the grocery store, grabbing their attention.