an urban architecture and design bookshop
Metropolis Books is bookshop located in the beautiful city of New York, filled with skyscrapers. The bookshop is dedicated to providing literature on architecture and design. Both of these subjects lead me to create a set of three logos - a wordmark, pictorial,
and monogram - with the influence
of geometry and sharp edges. As the logos were created, the combination
of books and buildings were melding together within each form. Repeated vertical linear elements also became vital to making all three separate marks cohesive.
The sketching process for logo design involved a lot of repetition with slight changes, finding the perfect version of an idea. By doing this I find relations between multiple logos that make them cohesive as a set, like black strokes with negative space in between them.