premier shaving for everyone

Level is a gender neutral shaving company that provides premier products to everyone. In the Level Shaving Kit you will receive shaving cream, a quality razor, moisturizer, and replacement blades. These items were made with a user in mind that desires a clean and precise shave. 

As a luxurious shaving subscription, I wanted the products to show the level of quality consumers are paying for. Using a matte frosted glass for the tube containers and a sleek metal for the refill blades conveyed that feeling.

Angles are a main theme in this brand identity. They symbolize motion, the action of shaving, and having a clean edge. Using thin rules and cutting the labels with the same angle magnified this graphic element.